Email Broadcasts
Guava Design offer two main services to compliment its bespoke email broadcast design service — targeted and list-based — from only £10 + £0.01p per email sent!
Targeted Broadcast
Targeted email broadcasts are mailing lists generated to your requirements. Simply tell us the kind of client you want to target for each campaign, and we can send your designed HTML email out, providing tracking and response statistics.
List-based Broadcast
If you already have a client base as part of a monthly newsletter or previous purchaser database, Guava Design can broadcast your newly designed HTML email advert to that list on your behalf (and from your email address). We also offer detailed reports for each campaign so you can keep track of who is clicking on what!
The best performing lists are traditionally in-house files, as the email receivers already have a trading history with the mailer. However rented lists where individuals who have purchased goods online can be identified perform almost equally well.
About Email Broadcasts
Traditionally, email broadcasting has the highest performing response rates available in the market place. Permission-based email broadcasting has become a valuable part of the marketing mix: the ability to get a message to your audience quickly in very high volumes and then track how that message has been received is unique to email broadcasting.
Once you have decided on the content of your email broadcast by utilising Guava Design's creative services, you then need to reach your desired audience.
Results Tracking
You can log in and view the results or statistics for each campaign live online if you choose list-based broadcasts. This includes which links were clicked in the email, by who and when, plus subscriber quantity analysis. We will provide reports for targeted broadcasts via email.
Proven Track Record
Email marketing has proven itself over and over again as the most cost effective form of advertising in terms of responses and revenue generated for advertisers.
If the right advertiser message is delivered to the right prospective client pool, then email marketing will out perform all other traditional routes to market.
Best Online Advertising Response Rates
Average response rates across the individual direct market sectors breakdown as follows:
| Email click-through's | 4-10% |
| Email Newsletter placement | 1-2% |
| Traditional DM response | 0.8-1.5% |
| Pop ups and banners | 0.2-0.5% |